Tuesday, March 17, 2009

Underworks Socks Targets a Niche Market


Socks are not necessarily the easiest and sexiest product to market - even to a niche market with specific interests and needs.

So I have to admire the Underworks Socks Company (Australia) for their TV ad for 'all day socks'.



BTW, I had a friend (only to be named Barry) who was very keen for potential lays to wear 'all week jocks' before they came - and then he came ... but that's a whole other story!
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2 comments:

  1. AnonymousMarch 17, 2009 at 9:20 AM

    Personally I prefer barefooting. Too bad there are sweat glands in my feet.


    Alan down in Florida

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  2. nickwallacesmithMarch 18, 2009 at 2:38 AM

    hey alan

    i'm not sure that if you took this guy's socks 'off' you'd be revealing his feet

    but i think it's still a sweaty place!

    nick

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