Tuesday, March 17, 2009

Underworks Socks Targets a Niche Market

Socks are not necessarily the easiest and sexiest product to market - even to a niche market with specific interests and needs.

So I have to admire the Underworks Socks Company (Australia) for their TV ad for 'all day socks'.

BTW, I had a friend (only to be named Barry) who was very keen for potential lays to wear 'all week jocks' before they came - and then he came ... but that's a whole other story!


  1. Personally I prefer barefooting. Too bad there are sweat glands in my feet.

    Alan down in Florida

  2. hey alan

    i'm not sure that if you took this guy's socks 'off' you'd be revealing his feet

    but i think it's still a sweaty place!